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- Twin Cities
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- Other Locations
Always identify the University of Minnesota. The HTML part of any mass e-mail must contain the University of Minnesota wordmark in the header graphic. Inclusion of the block M and Driven to Discover logo are preferred.
Download the e-mail templates and use the header graphics to meet the wordmark requirement and include the preferred elements.
Four basic recommendations when using images in e-mail:
Always specify the height and width of images in a message and include an 'alt' tag. The specified height and width allows e-mail clients to more quickly render messages. The 'alt' tag provides screen reader users with useful text that will be read to them. In mass e-mail messages, do not send images inline (embedded). Instead, images should be hosted on a Web server and referenced using an absolute URL in the image tag. Keep images used for e-mail should be kept separate from images used for Web sites, so that any changes to Web site images don't affect images in e-mails that have been sent. Plan to retain images used for e-mail for some time; if recipients refer back to messages weeks or months after the message has been sent, it is ideal that the message images are still intact. Do not 'hotlink' to images on other servers. These images are susceptible to change and may affect content that has already been sent. Additionally, there are possible legal implications related to linking to others' images, just as there are for improper use of copyrighted images; if an image is available on a Web site, it is not implicit that the image may be reproduced.
The e-mail templates provide a clean HTML and text solution that is compliant with University e-mail standards and CAN-SPAM regulations and can be customized for your needs.